Media News - Wednesday, July 23, 2008
New York Times, LinkedIn enter content partnership
In a brilliant move that's sure to make both newspapers and social networks around the web jealous, the New York Times and LinkedIn, the leading US social network for professionals, are announcing a content partnership that could substantially increase the value for users of both sites. LinkedIn users are now being shown personalized news targeting their industry verticals on the Business and Technology sections of NYTimes.com and will then be prompted to share those stories will professional associates. Though a wide open developers platform has yet to emerge, moves like this are an important step beyond the previous integration of sharing hooks on NYTimes.com from other services. LinkedIn has 25 million registered users and the NYT sees 17 million + unique visitors per month, but the partnership will need none the less to introduce more people to LinkedIn in order to really be a home run. See this NYT page for an "introduction to LinkedIn." That's pretty classy, though it's unclear yet when that link will be displayed and when it won't. There has been extensive discussion around the web of late about LinkedIn using partnerships as a revenue source and it wouldn't surprise us if the NYT is paying for this integration. LinkedIn may not be a huge social network, but its user demographics are some of the most financially desirable in the world.
For more: Online Journalism Blog. (ReadWriteWeb)
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