Media News - Monday, December 12, 2011

New York Times launches “Election 2012” app with content curated from competing sources

The New York Times has launched an Election 2012 iPhone app that, unlike most newspaper apps, actually curates news not just from the NY Times, but also from a dozen other competing outlets, like Politico, the Washington Post, and the Huffington Post, according to the NiemanJournalism Lab. The news on the Election 2012 app is curated by a NY Times editor so that readers "literally don’t have to go anywhere else for your political news," the New York Times said. “Our goal is for the Election 2012 App to be the destination for people turning to their phones to stay on top of the most important campaign stories of the moment,” said Fiona Spruill, New York Times editor of emerging platforms, as quoted by Mashable. “We’re trying to make it easier for people by pairing The Times’s distinguished political coverage with a curated take on the best stories from around the Web and the social-media universe.” Still, while the app itself is free, full access to the NY Times' linked content is available only via a digital or print subscription, according to App Advice. Meanwhile, a new study from the Newspaper Association of America shows that mobile traffic for news websites and apps is up 65 percent compared with last year, according to the Knight Digital Media Center. (Korea Herald via Media Network)

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