Media News - Monday, September 15, 2008
New WSJ.com builds on its community of subscribers
The Wall Street Journal will activate a revamped version of its Web
site, WSJ.com, early Tuesday morning. One aspect of the redesign is
radical, and if it's successful, it could provide lessons for other news
organizations trying to build deeper connections with their readers: New
community features will allow WSJ.com's million or so paid online
subscribers to comment on every story, pose their own discussion
questions, e-mail each other and set up profiles that will allow others
to see what they're doing on the site. In other words, WSJ.com will
offer a social network for business professionals, built around the
content of the newspaper and Web site but not limited to it.
Participants in WSJ.com's community must use their real identities. The
site will enforce that requirement by initially limiting the community
features to paid subscribers of WSJ.com, although the company might
eventually allow non-subscribers to join as long as their identities
could be verified by other means, such as a credit card. (The New York Times)
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