Media News - Monday, September 15, 2008

New WSJ.com builds on its community of subscribers

The Wall Street Journal will activate a revamped version of its Web site, WSJ.com, early Tuesday morning. One aspect of the redesign is radical, and if it's successful, it could provide lessons for other news organizations trying to build deeper connections with their readers: New community features will allow WSJ.com's million or so paid online subscribers to comment on every story, pose their own discussion questions, e-mail each other and set up profiles that will allow others to see what they're doing on the site. In other words, WSJ.com will offer a social network for business professionals, built around the content of the newspaper and Web site but not limited to it. Participants in WSJ.com's community must use their real identities. The site will enforce that requirement by initially limiting the community features to paid subscribers of WSJ.com, although the company might eventually allow non-subscribers to join as long as their identities could be verified by other means, such as a credit card. (The New York Times)

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