Media News - Thursday, July 19, 2012
New social media tools for the Olympics
A widget for media websites, a host of new platform integrations, and Live chats between fans and Olympians are among the latest social media initiatives unveiled today by the International Olympic Committee (IOC). The offerings are part of a concerted effort by the IOC to reach out to fans and media by providing them with new vehicles with which to experience the Games. This included the launch of the Olympic Athletes’ Hub, where the Twitter and Facebook streams of past and present Olympians are aggregated for quick and easy reference, allowing users to track top tweets and trending athletes in real time. The searchable widget is available to media outlets worldwide and can be embedded on their websites to provide instant access to an athlete’s Twitter and Facebook feeds via the Hub. (Olympic.org)
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