Media News - Monday, June 22, 2009

New service tracks online interest in TV shows

Web site creation service Wetpaint has launched a measurement system that tracks fan interest in popular TV shows. Billed as the first measurement tool of its kind, TV Fandex tracks the level of "fan engagement" of popular programs on Facebook, Twitter, Google, and Webpaint's own network of 1.5 million user-created fan sites. "It's clear there is a fundamental decentralization under way in how consumers experience TV programing, but the measurement tools have remained substantially the same," Wetpaint CEO Ben Elowitz said. "Fans now have the tools to connect and evangelize, and they are using them with gusto. The TV Fandex provides networks and producers with the first gauge of the winners and losers in creating and retaining an online audience." There are existing ways to measure a brand's online popularity, including BuzzMetrics from Nielsen. Fandex is billed as the first system built specifically around providing an apples-to-apples comparison of TV series interest among social media networks. (Reuters)

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