Media News - Wednesday, May 20, 2009

Netherlands: Internet supplanting traditional media products

Media use via the internet is displacing traditional forms of published media such as printed newspapers. The percentage of Dutch internet users who read or downloaded newspapers via the internet rose by more than a third between 2005 and 2008. The increase in watching and listening to television and radio programmes online is even larger: it has more than doubled since 2005. In 2008, for the first time the number of people who watched television programmes and listened to radio programmes via the internet was larger than the number of people who read newspapers online. Just over half of 25-44 year-olds read newspapers online. For other age groups this share is just over 40 percent. One in eight people who read newspapers online had a subscription to the online newspaper. Internet television and radio programmes are very popular among internet users younger than 25 years. Just over 70 percent of these young people use these media. The use of internet to watch and listen to television and radio programmes decreases as age increases. For people aged 25 years and older, online television and radio is about just as popular as online newspapers. The total domestic circulation of daily newspapers fell by some 16 percent between 2002 and 2008, from 4.3 million to 3.6 million copies. The percentage of households with a subscription to a daily newspaper decreased from nearly 60 percent in 2002 to 50 percent in 2007. Spending per household on newspaper subscriptions also fell, from an average EUR 124 in 2003 to EUR 110 in 2007. Taking inflation into account, the fall is twice as large. (Statistics Netherlands)

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