Media News - Friday, April 11, 2008
MySpaceTV lands global TV distribution deal
A company founded by Rupert Murdoch's daughter will help News Corp's MySpace distribute Web shows on television and DVDs outside the United States, as the world's largest social network seeks an audience away from the computer. The move is a play to make shows such as MySpaceTV's ‘Quarterlife’ or ‘Roommates’ available outside of the United States, or create localized versions of the shows, said Travis Katz, managing director of MySpace's international arm. The partnership with ShineReveille, the distribution arm of Elisabeth Murdoch-founded Shine Group, is one of News Corp's most ambitious plays to underscore MySpace as a media platform, distinguishing itself from fast-moving rival Facebook. Just last week, MySpace announced a deal with three big music companies to start an online music service, seen as a rival to Apple Inc's popular digital entertainment service iTunes. (Reuters)
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