Media News - Tuesday, February 09, 2010
More European newspapers put up paywalls
More European newspapers are joining the paid content club: Axel Springer has put up online paywalls for two of its German newspapers, the Berliner Morgenpost and the Hamburger Abendblatt. This follows reports of French paper Le Figaro readying a paywall this month, and ahead of a planned paywall from Times Online, expected this spring. Access to all content on morgenpost.de now costs EUR 4.95 a month. A premium subscription to abendblatt.de costs EUR 7.95 a month. Abendblatt.de has a mixture of free and premium content: it appears it charges extra for content specific to the Hamburg region, while making national news free. Subscriptions for both are renewed on a monthly basis. Axel Springer has already seen some success in paid-content models for its papers. In December 2009, it launched paid-for iPhone apps for two of its other German newspapers, the tabloid Bild and Die Welt. Clickandbuy, which provides the charging mechanism for these apps as well as the new online paywalls, says that Bild is now ranked first and Die Welt ninth in Germany's app store. (The Guardian)
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