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Media News - Tuesday, May 06, 2008

Monster.com founder starts social networking site for the dead

Monster.com founder Jeff Taylor helped you find a job, and helped ease you into middle age. Now he wants to help you build the last web page you'll ever need. Tributes.com is scheduled for a soft launch in June. It aims to provide a central location to house online memorials for those who have passed on. It's starting with USD 4.3 million in funding, with The Wall Street Journal as a lead investor. The site comes as the funeral industry is learning to target the public's desire to grieve online for the dearly departed. On social networking sites like MySpace and Facebook, online memorials are springing up organically to give friends, family members and strangers a place to mourn, and even small, family-owned funeral homes have begin offering web-based memorials for their customers. Tributes will allow people to verify deaths, get memorial service information, and leave tributes and messages - the first such site that works by searching on an individual's name. By harvesting the U.S. Death Index, Tributes will automatically have a listing for everyone who dies, or who has died since 1936. Tributes plans to sell its service to funeral homes that will then package an online tribute with the other services offered to the bereaved. Obits will stay up indefinitely, while condolences may come down after five to 10 years. (Wired.com)

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