Media News - Tuesday, October 02, 2012
Microsoft launching news operation
Microsoft Corp is launching its own news operation as part of its
new-look MSN website when Windows 8 launches later this month.
The world’s largest software company is making a “big, multi-million
dollar investment” to create a “decent-sized media operation,” said Bob
Visse, general manager, MSN Product Management Group. MSN will chiefly aggregate news from sources such as Reuters, a unit of
Thomson Reuters Corp, the Associated Press and NBC, but it will also
produce its own content, Visse said. He did not say how many journalists
the news site would employ. Microsoft’s flagship website, which gets about 480 million visitors per
month worldwide, serves as the gateway to other Microsoft
online services such as Outlook mail and Skype online calling.
The site is being radically overhauled for Microsoft’s touch-optimized
Windows 8 system and Internet Explorer 10, which will be launched on
October 26. The new look is designed to appeal to tablet and
touch-screen PC users, who can manipulate large icons across the screen
and tap on items they want to read. Microsoft’s foray into news reflects the company’s growing interest in
creating its own content. Last month it hired a former CBS Corp
executive to run a new studio creating original entertainment for the
Xbox gaming console. (Reuters)
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