Media News - Tuesday, September 22, 2009

Microbloggers, meet the microvideo

There are just some things in life that are better with a visual accompaniment, like business presentations, cooking classes and a film theory seminar. According to Rey Flemings, chief executive of Particle, status updates posted to Twitter and Facebook should be included on that list. His San Francisco company created a service called Robo.to that allows users to publish 4-second videos that act as visual status updates. The idea behind the platform is simple: In addition to the microvideos, which can be uploaded from a webcam or a mobile phone camera and pushed out via Facebook and Twitter with a few short lines of text, Robo.to is meant to be a digital calling card online or a hub that houses information about an individual’s identity on the Web. That’s what helps separate the service from other microvideo services like 12seconds. The company has also unveiled a new feature Monday called “TV Mode” that will allow users to watch all the videos associated with a particular keyword or hashtag. Mr. Flemings described it as a Twitter search, or Twitter’s trending topics, but with microvideos. Although currently the service is available for free, eventually, Mr. Flemings says, the company will consider rolling out paid premium accounts or partnering with companies and marketers who want to host branded contests. (New York Times blog)

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