Media News - Friday, October 05, 2012
Metro launches in Puerto Rico
Metro International expands in Latin America by launching a free daily newspaper in Puerto Rico. Metro will be launched in the capital city San Juan in October. Readers can get a sneak peak copy of the newspaper already on 2 October. Metro already has editions in Mexico, Brazil, Chile, Ecuador, Peru, Guatemala and Colombia. With the addition of Puerto Rico, Metro will be consolidating its presence in Latin America reaching eight countries in the region. Puerto Rico is the fourth largest newspaper advertising market in Latin America. The population of the San Juan metropolitan area, including the inner city and its municipalities, is two million. The Puerto Rico print edition will be hand delivered by distributors Monday to Friday at strategic locations to reach the target audience. A joint venture company has been created together with PR Media Partners LLC, in which Metro holds 70 percent of the shares. PR Media Partners LLC is formed by local and international investors to pursue investment opportunities in the Puerto Rican media sector. (Newspaper Innovation)
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