Media News - Wednesday, April 02, 2008

McClatchy to boost Spanish content

Hoping to offset its losses in the U.S. newspaper market, McClatchy Co. will sharpen its focus on the rapidly growing Hispanic community by sharing articles and other content with a major publisher of Spanish-language publications. The partnership will allow McClatchy's Spanish-language papers and Web sites to feature information produced by ImpreMedia, a privately held publisher that operates in markets covering about two-thirds of the Hispanics living in the United States. Like the rest of the print news industry, McClatchy has been struggling as advertisers shift their spending from newspapers to the Internet in pursuit of the Web's expanding audience. The trend has devastated McClatchy's stock, which has plunged by 82 percent since the end of 2005. ImpreMedia touts its Spanish-language newspapers as an advertising gold mine. The New York-based company estimates the 29.4 million Hispanics living in its target markets have a combined USD 478 billion in spending power. (AP via Yahoo News)

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