Media News - Monday, August 27, 2012

Magazine publisher Bonnier creates accelerator program for media startups

Magazine Publisher Bonnier Corp. is beginning an effort to identify promising early-stage startups in the media space and accelerate their development. The accelerator, called Bonnier Innovation Lab, is asking for applications from companies trying to change the way content is created, distributed or consumed. It will select four to receive at least USD 25,000 in seed funding as well as services and support in areas such as public relations, e-commerce, web hosting and human relations. The four startups will also participate in a 14-week program at Bonnier's Boulder, Colo., office to go over topics such as content strategy, audience development, search engine optimization, social media, product development cycles and investor relations. Other magazine publishers are seeking or encouraging digital innovation in various ways, hosting showcases for startups, maintaining units to incubate ideas internally and buying or investing in various digital enterprises. But Bonnier's accelerator program might help it better identify and integrate startups early. Outside of print, Time Warner's Turner Broadcasting unit recently created an accelerator program called Media Camp. Its Media Camp Academy offers participants up to $20,000 in funding. (Advertising Age)

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