Media News - Thursday, October 18, 2012
LinkedIn redesigns site to boost interaction, advertising
LinkedIn Corp., the biggest professional-networking website,
revamped its tools and services for users, adding features that make it
easier for them to track each other, find connections and share content.
The latest changes follow an upgrade to LinkedIn’s home page in July to
highlight the activities of a member’s professional connections,
including articles read and work profile changes.
Chief Executive Officer Jeff Weiner has lured 175 million users and
increased revenue from hiring services, which generate nearly twice the
sales compared with advertising. The first among social-media companies
to hold initial share sales since early 2011, LinkedIn has done a better
job than consumer-focused peers Facebook Inc. and Zynga Inc. at wringing sales from a growing user base.
More activity means more targeted advertising and richer profiles, Deep
Nishar, senior vice president for products and user experience, said in
an interview. Businesses will be able to use company pages to gather insight on their
customers and then market to them, he said. Some 175,000 new profiles
are created each day and nearly a third of visits are via mobile, the
company said. Among the newer features are the ability to change information directly
on a profile page, enhanced visual tools to discover what others are
sharing and communicate within a professional network. (Bloomberg)
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