Media News - Tuesday, October 02, 2007

Japanese newspapers announce tie-up to combat threat of Internet

Three of Japan's leading newspapers said Monday they would cooperate in their online productions and distribution, joining hands to maintain clout in an industry under threat from the Internet. The tie-up involves The Yomiuri Shimbun, which is considered the world's top-selling newspaper, along with its liberal arch-rival The Asahi Shimbun and the Nikkei business daily. The three newspapers will set up a new website with their articles posted next to one another, partly in an attempt to lure younger readers to subscribe to their print editions. The three media giants will also cooperate in distribution in regional areas, especially the Yomiuri and Asahi dailies which respectively sell over 10 million and eight million morning copies each day. The alliance came as the newspaper industry faces difficulties in maintaining Japan's extensive home delivery system, particularly in remote areas where the population is dwindling. Japan is one of the few developed nations where newspaper circulation is not going down, a trend often attributed to home delivery which has long secured loyal readership. The companies also plan to share printing factories and distribution networks in cases of disasters. (AFP via Yahoo News)

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