Media News - Tuesday, July 01, 2008
Irish Times removes subscription barrier and launches free-to-use website
The Irish Times has dispensed with its subscription-based online edition
and launched a new free-to-use website, Irishtimes.com. The previous
website Ireland.com, full access to which was limited to only fee-paying
readers, has been relaunched as an events, listings and information
destination for the Republic. The Irish Times was one of the first
newspapers in the world to have a web presence when it launched in 1994,
but until now it has primarily focused on a business model that relied
on readers paying fees. It relaxed the service partially in 2006,
allowing free access to its breaking news. However, the vast majority of
its content remained open only to online subscribers. The Times said the
launch and adoption of a fee-to-use model was, in part, to appeal to a
growing international web readership and to make navigation between
stories and related topics easier. The Irish Times follows the New York
Times in opening access to all its content to all web users. NYTimes.com
removed its TimesSelect pay barrier last autumn. Online readers will now
have access to the previous 12 months of The Irish Times content free of
charge. The revamp follows changes to the print edition. In February the
broadsheets' Saturday edition was relaunched as a 'weekend paper' with a
greater variety of news and supplements. (Journalism.co.uk)
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