Media News - Friday, July 11, 2008

Iran: Artists and athletes banned from commercials

Iranian artists and athletes have been banned from appearing in commercials because they are said to promote a culture of consumerism, according to the Ministry of Culture and Islamic Guidance. The measure was announced on Monday and reported by Iran's official news agency Irna. Ali Reza Karimi, director of the ministry's press and information department, said anyone working in cultural activities - athletes, actors and artists - are sources of national pride and should not be leveraged to promote consumerism. Karimi said based on current laws, making use of any form of national, sports and cultural figures' image in commercials is forbidden. Moreover, Karimi said the ban included the use of Iranian athletes, actors and artists with overseas Farsi language satellite networks. He urged Iran's sport federations and artists to respect the ruling to safeguard what he calls national dignity. (Adnkronos International)

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