Media News - Wednesday, October 15, 2008
Internet TV website Joost gets a facelift
Joost, an Internet television website from the inventors of Skype, has received a technical facelift after failing to live up to the buzz surrounding its launch a year ago. Joost.com, pronounced 'juiced' in English, now features a platform based on Flash, the most popular program for viewing video over the Web. Joost boasts a huge library of online video programming including news, sports, music videos, television shows and movies from partners such as CBS, Sony Pictures, Viacom, Warner Bros and others. But it had been lagging behind rival video sites such as YouTube.com and Hulu.com, a joint venture between News Corp. and NBC Universal, ever since its official launch in October 2007, in large part because users had to download Joost software to watch. The new Flash-based service is download-free and videos open in Internet Explorer, Firefox or Safari browsers. In addition to switching to Flash, Joost on Tuesday also unveiled a number of new tools in a bid to build a social network around the website. The new features allow users to interact with video and with other people on the website by, for example, voicing their opinions through comments or finding out what their friends are watching. Joost also introduced a new programming guide, dividing its 46,000 videos into three categories - Shows, Music and Film - which it said would make it easier for users to find what they were looking for. (France 24)
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