Media News - Friday, September 23, 2011

Internet more important than food to Gen Y: Survey

It seems like some young people believe that the Internet is as important as basic resources in their lives. According to a worldwide survey done by Cisco on 2,800 respondents, one in three college students and young professionals believe that the Internet is a fundamental resource for humans, as much as food, air, water and shelter. 49 per cent of college students and 47 per cent of employees, said they could not live without the Internet as it is an "integral part of their lives." This is more than half of those polled, according to the second annual Cisco Connected World Technology Report. Combined, four of every five college students and young employees believe the Internet is vital to daily life. 40 per cent of those surveyed said the Internet is more important to them than dating or socialising with friends. Social networking site Facebook was also considered important. 27 per cent of respondents said staying updated on Facebook was more important than partying, dating, listening to music, or hanging out with friends. Furthermore, online social interaction have blurred the lines between work and personal lives. The survey reported that seven of 10 employees "friended" their managers and/or co-workers on Facebook. Of the employees who are on micro-blogging tool Twitter, 68 per cent follow the Twitter feeds of either their manager or colleagues. (Asia One)

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