Media News - Wednesday, January 07, 2009

Internet car radio a world first

Australian technology is powering the world's first internet car radio, which will soon provide drivers worldwide with access to 30,000 stations including online broadcasts and AM and FM stations from around the globe. The technology was developed by Melbourne-based online radio aggregator miRoamer, which has inked a deal with one of the largest producers of car radios in the world, German-based Blaupunkt. The technology, unveiled in prototype form at the 2009 Consumer Electronics Show in Las Vegas, poses a significant threat to traditional terrestrial broadcasters because it opens them up to competition from tens of thousands more radio stations from around the world. Blaupunkt will produce the radios, which should soon be integrated into the latest models by car manufacturers such as Ford, Holden, Mercedes, BMW and Audi. The product will also be sold separately for those who want to install it in their cars. George Parthimos, CEO of Doncaster-based miRoamer, said in an interview his company had signed agreements with internet radio stations from all over the world and brought them together so they could be accessed through miRoamer.com and on devices including car radios and mobile phones. The product is expected to be launched in the US and Europe in the second half of this year, before coming to Australia next year as a stand-alone product and built into new cars from the factory. (The Age)

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