Media News - Friday, March 06, 2009
‘Individuated’ news tested
The newspaper of the not-too-distant future will be customized by each
reader to include only the news and information they want to see each
day, then printed out at home or sent to a computer or cellphone, if an
experiment by MediaNews Group, the fourth-largest newspaper chain in the US,proves fruitful. The MediaNews Group has trademarked the term 'Individuated News' or
I-News for a new media-delivery system that will be tested with the Los
Angeles Daily News this summer. 'You'll be able to choose the news you
want about anything, whether you're a Detroit Red Wings fan or if you're
green-oriented,' said Mark Winkler, executive vice president of sales
and marketing for MediaNews Group. 'You become your own editor and
publisher.' I-News gathers content not just from MediaNews papers but also from The Associated Press and other
'scrapers of media,' Winkler said. The 'individuated' stories selected
by each reader are sent to a special printer being developed for
MediaNews that each customer would have at home. The printer will format
the stories and print them or send them to a computer or mobile phone
for viewing later in the day. Ads will be delivered as well. Where
possible, the ads will be matched to each reader's choice of stories.
For example, a reader who selects high school sports stories might
receive ads from retail sports stores, or skiers might receive
ski-related ads. One proposal, based on how well testing in Los Angeles
goes, would be to print the newspaper only three days a week. That will
already be the case with the two papers in Detroit, including MediaNews
Group's Detroit News, starting March 31. (Denver Post)
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