Media News - Friday, June 06, 2008
India, the second largest newspaper market after China
India has emerged as the second largest newspaper market in the world by buying 99 million newspapers daily, according to World Association of Newspapers (WAN)'s figures released at the 61st World Newspaper Congress and 15th World Editors Forum in Göteborg, Sweden. China leads the pack with highest (107 million) number of dailies sold everyday. The two most populous countries of the world have also ended up as the two largest newspaper-buying countries. China and India are followed by Japan, with 68 million copies, United States with nearly 51 million and Germany with 21 million copies. According to WAN, newspaper sales in the Indian market have increased by 11.2 percent in 2007 and by 35.51 percent in the last five year period. Asia accounts for around 74 of the 100 best-selling dailies of the world, of which around 62 are published in India, China and Japan. (Financial Express)
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