Media News - Monday, December 12, 2011

India: Social media to drive movement against corruption: Survey

Social networking sites like Facebook, Twitter and Orkut are emerging as an important tool to drive movement against corruption and bring positive change in the society, a survey in India has revealed. In a nationwide survey conducted amongst the youth of India, nearly 76 percent of youth believe that social media empowers them to bring change to the world we live in. They are convinced that causes for women and movements against corruption can be driven through this medium that is now growing as a source for information. In fact, as many as 28 percent source information from social media sites whereas around 54 percent prefer a mix of print, television and social media. The survey, 'Youth in the day and age of Social Media', conducted by India Biz News and Research Services, a non profit organisation, amongst 1,200 people between the age bracket 18-35, clearly shows a trend in which the youth feel empowered by the ability to express themselves and make their own choices. Anti-corruption has emerged as the most prominent social cause endorsed by 32 percent of the respondents. (Daily news and analysis)

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