Media News - Tuesday, March 04, 2008

Ifra launches vertical search engine for newspaper industry news

Ifra has launched a search engine for listing news and information about the newspaper industry. After announcing it plans to launch late last year, Reiner Mittelbach, CEO of Ifra told Journalism.co.uk at the DNA 2008 conference Monday that Ifrasearch.com launched last week. The site returns search results in three categories, 'Ifra and partner sites', a selected list of 'news' sources and results from across the wider web. The newspaper search engine also allows bilingual searches in English and German. ‘We search stories about the news publishing industry, so people working in newspapers, irrespective of the platform they work on, can find information there. Mittelbach added that search engine was based on 'thousands' of sources identified by Ifra as being relevant to the newspaper industry. Besides freely available web content, the search site also lists articles that are normally only available to Ifra members that aren't usually exposed to the 'spidering' tools search engines use to list web content. (Journalism.co.uk)

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