Media News - Tuesday, December 13, 2011

Huffington Post to add Spanish version

Promotora de Informaciones SA, Spain's largest media group by sales, said Monday its flagship newspaper El Pais will join AOL Inc. to launch a Spanish-language version of AOL's Huffington Post. Prisa, as the Spanish company is known, said that El Huffington Post will be launched in the first quarter next year, with content provided by a network of journalists who are being hired and affiliated bloggers. The deal represents an important step for Prisa, which has been expanding in Spanish-language media in the U.S. for years, seeking to re-create a successful move into Latin American markets. Prisa's results have been hit by Spain's weak economy, but El Pais remains the best-selling newspaper in the country, as well as one of the highest-profile Spanish-language outlets in the world. For Huffington Post Media Group, this will be the second launch of a non-English version and will follow the planned launch of French-language versions in France and Canada's Quebec province. This is also one of the most ambitious moves made by debt-laden Prisa since U.S. investment fund Liberty Acquisition Holdings Corp. took over the firm last year. In recent months, Prisa has been laying off stuff and cutting costs. (Wall Street Journal)

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