Media News - Wednesday, October 17, 2012
Guardian News & Media names Wolfgang Blau digital strategy director
Guardian News & Media has appointed Wolfgang Blau, the editor of the online version of German weekly newspaper Die Zeit, to the role of digital strategy director. The 44-year-old, who has edited Zeit Online since March 2008, will start in April next year, reporting to Guardian editor-in-chief Alan Rusbridger and chief executive Andrew Miller. Blau, who has been tasked with "creating and tailoring content for digital with a view to maximising revenue and audience," will also join Guardian News & Media's executive committee. He will work across GNM's editorial and commercial teams. In his five years at Zeit Online, Blau tripled the monthly unique user base, of which about 40 percent are under 29 years old. Up until 1997, Blau worked in Silicon Valley for German newspaper Die Welt and broadcaster ZDF and went on to found Audible.de, now part of Amazon. (The Guardian)
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