Media News - Wednesday, April 02, 2008
Gore group plans ad blitz on global warming
Former Vice President Al Gore and a nonprofit climate group have begun
what they say will be a three-year USD 300m (EUR 191m) advertising blitz to
recruit 10 million advocates to seek laws and policies that can cut
greenhouse gases. The first ad, posted online at wecansolveit.org,
compares the challenge of fighting global warming to the invasion of
Normandy and the civil rights movement. That advertisement will start
appearing on television Wednesday, according to the Alliance for Climate
Protection, a group created by Mr. Gore in 2006. It will be followed by
ads tailored to particular audiences and media, including the Internet.
About half the anticipated budget has been raised from donations, mostly
from anonymous benefactors, people involved in the campaign said.
(New York Times)
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