Media News - Monday, October 06, 2008
Google, Yahoo delay search ad partnership
Google Inc and Yahoo Inc have decided to delay implementing a controversial search advertising partnership, Yahoo said on Friday. 'The companies have agreed to a brief delay in implementing this agreement to continue our ongoing discussions with the (U.S.) Department of Justice,' Yahoo said in a statement. Google issued a similar statement. The delay was expected to last less than a month, a source familiar with the discussions on the issue told Reuters. The deal, which allows Google to sell advertising for some of Yahoo's online advertising space, is unpopular with advertisers who fear higher prices. Google's web-search market share widened to 63 percent in August, while Yahoo dropped to 19.6 percent and Microsoft Corp slipped to 8.3 percent, according to comScore Inc. (Reuters)
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