Media News - Friday, November 20, 2009

Google to add captions, improving YouTube videos

In the first major step toward making millions of videos on YouTube accessible to deaf and hearing-impaired people, Google unveiled new technologies on Thursday that will automatically bring text captions to many videos on the site. The technology will also open YouTube videos to a wider foreign market and make them more searchable, which will make it easier for Google to profit from them. While the technology can insert captions only on English-language speech, Google is giving users the choice of using its automatic translation system to read the captions in 51 languages. That could broaden the appeal of YouTube videos to millions of other people who do not speak English but could use the captioning technology to read subtitles in their native language. YouTube is initially applying the captioning technology only to a few channels, most of them specializing in educational content. They include channels from universities like Stanford, Yale, Duke, Columbia and the Massachusetts Institute of Technology, PBS and National Geographic, and Google itself — its corporate videos will be captioned. The company plans to gradually expand the number of channels that work with the automatic captioning technology. (New York Times)

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