Media News - Monday, February 04, 2013
Google seals ‘link tax’ deal with French publishers with €60m fund
After months of negotiations, Google has finally come to an agreement with the French government over the so-called 'link tax'. Google's chairman Eric Schmidt announced in a blog post on Friday that the company and French president François Hollande had agreed two initiatives "to help stimulate innovation and increase revenues for French publishers". The initiatives will see Google establish a €60m "Digital Publishing Innovation Fund to help support transformative digital publishing initiatives for French readers", as well as work with French publishers to "help increase their online revenues using our advertising technology". According to the French newspaper Le Monde, the Digital Publishing Innovation Fund will be aimed at newspapers that have an online presence, although "pure online players" will also be eligible for financial support even if they have no print activities. No more details of the nature of the agreement have been made public. (ZDNet)
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