Media News - Thursday, April 10, 2008
Google and Yahoo to share web ads
Yahoo and Google, the world's two biggest search engines, have announced a two week experiment that will see them share advertising space. During the pilot, Google will be able to place ads alongside 3 percent of search results on Yahoo's website. Analysts say the move is designed to frustrate Microsoft, which has offered to buy Yahoo for USD 44.6bn (EUR 28.3bn), or extract a higher offer. Microsoft said any lasting deal would not be in the consumers' interests. ‘Any definitive agreement between Yahoo and Google would consolidate over 90 percent of the search advertising market in Google's hands. This would make the market far less competitive,’ Brad Smith, Microsoft's General Counsel said. But Yahoo said the testing did not necessarily mean that ‘any further commercial relationship with Google will result’. Investors reacted positively to the announcement with Yahoo shares rising 7 percent. (BBC News)
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