Media News - Wednesday, October 14, 2009

Germany: Europe’s first ‘personalised paper’

Two young German entrepreneurs presented what they described as a Europe-wide first overnight: a newspaper tailored to readers' individual wishes and delivered to their door before 8am. Customers of the paper choose what topics they want to read about - be it sport, politics, fashion or any from a wide choice - and receive news only on their chosen subjects collected together and delivered like any other paper. Articles are pulled together from major German papers such as Handelsblatt, Bild and Tagesspiegel, foreign titles such as the International Herald Tribune or the New York Times, as well as major blogs and Internet news sources. The newspaper, called "niiu" will carry articles in both English and German and is aimed primarily at students, said founders Hendrik Tiedemann, 27, and Wanja Soeren Oberhof, 23. Unveiling the concept overnight, the entrepreneurs acknowledged that founding a new paper when traditional media are suffering from competition online was a risky venture. However, they said that young people are tired of trawling the Internet for news and would pay for the personalised, tailored service that niiu would offer. Mr Oberhof and Mr Tiedemann aim to have 5000 clients in the next six months in Berlin before extending the concept throughout the whole of Germany. The first editions will be rolling off the presses on November 16, they said, and will be available from Monday to Saturday. (The Australian via Editors Weblog)

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