Media News - Monday, November 03, 2008
Germans want free dailies
A research by the Berliner marker research firm Mindline Media revealed that German readers - unlike German publishers - do want free papers. A thousand people between 14 en 49 were questioned. 46 percent thought free papers would make newspapers in general more attractive while 40 percent wanted a smaller (tabloid) newspaper. Also more local news (36 percent) and more flexible subscriptions, for instance weekend-only (30 percent), were mentioned by the readers. Germans are serious readers, having more comics and bigger pictures was only valued by a small minority. (Horizont via Newspaper Innovation)
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