Media News - Tuesday, July 10, 2012
The news: Americans love to publicly debate it, British people hardly ever pay for it online and Germans prefer to get theirs through more traditional means, according to a survey about media consumption released on Monday. The survey looked at the consumption habits in Britain, the United States, Germany, Denmark and France, and found that TV and online platforms are now the overwhelming choice for news. Although computers remain the most popular medium on which to view news, with at least 74 percent doing so in the last week across the board, at least 20 percent had used a mobile for the same purpose in the same period. Around 8.5 percent used a tablet computer, while e-readers and other devices remained niche products. The report pointed to a more flexible and personalized consumption model which no longer relied on home or office internet access. The increasing range of mobile devices was adding to the news experience, it said, rather than replacing other forms of access. Germans showed the greatest allegiance to traditional forms of media for news, with only six out of 10 using online sources over the last week, compared to an average of eight of 10 everywhere else. Nearly seven out of 10 pick up a newspaper or tune in to the radio. The survey was conducted by YouGov on behalf of the Reuters Institute for the Study of Journalism at the University of Oxford. It involved a representative sample of more than 6,000 people during April. (Reuters)
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