Media News - Friday, August 22, 2008
Games attract record viewers and Internet a hit
The Beijing Olympics will become the most viewed Games in their 112-year
history, boosted by a hugely popular Internet platform, the IOC said on
Wednesday. The International Olympic Committee said viewing figures in
key regions, including the United States, were very promising and would
eclipse past records set at the Athens 2004 Olympics. The Games opening
ceremony on August 8 has already gone down as the highest sports related
broadcast event in China with a record 840 million viewers and is
expected to have been seen by more than 1.2 billion people worldwide
when final figures come in. The IOC, eager to stem a rise of the average
age among its Olympic TV viewers, has launched an Olympic channel on the
video-sharing site YouTube, offering daily compilations of clips. IOC
director of TV and marketing services Timo Lumme said the use of the
Internet for Games broadcasts, which at the Athens Games was still in
its infancy, has been a major success, with the NBColympics.com website
alone recording 30 times more video views than in Athens, viewing more
than 22 million clips. (Reuters)
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