Media News - Wednesday, March 05, 2008
Free dailies lead in Danish readership
Free daily 24timer was the best-read Danish newspaper in the second half of 2007 with 535,000 readers a day. MetroXpress is second with 507,000 readers. Free daily Nyhedsavisen is fourth (470,000 readers) after paid paper Jyllands Posten (505,000 readers). Urban is fifth with 435,000 readers; followed by Politiken (432,000), Ekstra Bladet (425,000), B.T. (401,000) and Berlingske (356.000). The market leader 24timer increased its readership compared to the first half of 2007 with 21 percent; Nyhedsavisen even increased readership with 47 percent. Compared to the last six months of 2006, both Metro and Urban lost around 20 percent of their readers. This suggests that free newspapers compete with each other for readership. Most paid newspapers saw a stable readership compared to 2006. The exception being Jyllands Posten which lost 7 percent of its readers compared to 2006. When readership is compared to 2003, paid papers lost 20 percent or more of their readers. (Newspaper Innovation)
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