Media News - Friday, June 22, 2012

First Brazilian newspaper implements paywall to charge for access to digital content

The trend of newspapers implementing paywalls is emerging in Brazil. Starting on Thursday, June 21, the newspaper Folha de S.Paulo will start charging a fee to access the content on its website, which will have the entire printed edition available, reported the same newspaper. This Sao Paulo newspaper already had incorporated a paywall system on its tablets and smartphone applications, but now it will be the first Brazilian newspaper to also include the system on its website. The newspaper Estado de S. Paulo and O Globo also said that they will begin charging for access to their digital content, but they have not yet set a date for when this will take place, according to Meio e Mensagem. As explained by Folha, website visitors will be able to read up to 20 texts per month for free. After this, they will be asked to fill out and submit a brief registration, which will then allow readers to access 20 more news or column entries for free. From the 41st entry on, the reader will be asked to do a paid subscription, according to the news site Jornalistas da Web. Before the charging for digital content even started, Internet users had already expressed dissatisfaction and posted messages in the comment section of the newspaper's website and on social networks, reported theMeio e Mensagem. (Knight Center)

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