Media News - Tuesday, May 06, 2008
Finnish Broadcasting Company YLE to join forces with commercial companies
The Finnish Broadcasting Company (YLE) has decided to embark on close
cooperation with commercial companies. Negotiations have been held at
least with the commercial TV channel MTV3, the internet service provider
Elisa, and many other companies, discussing collective purchasing of
sports programmes, high definition television broadcasts, and internet
services, among other topics. YLE is also willing to let commercial
companies - for example potential mobile television companies - have
free access to those programmes for which the broadcaster has a
copyright. The condition is that no advertisements may be placed into
these programmes. Even YLE’s substantial audio archives will soon be
available free of charge to all citizens and establishments. According
to YLE Managing Director Mikael Jungner, the aim of the planned
cooperation is to achieve a win-win situation: citizens get access to
more programmes, companies increase their supply, and YLE’s programmes
get more viewers. Jungner notes further that citizens have already paid
for YLE’s TV contents once in the form of licence fees, which is why the
company is not interested in making more money out of the same
programmes. Jungner’s term at YLE has been a continuous passion play:
walk-outs, sudden collapses of licence fee revenue, problems with its
digitalisation project, annoyed audiences, a tightened working pace, and
layoffs of employees. At present, a parliamentary committee that was set
up in February is considering the future funding of YLE. The working
party is to present its proposal by the end of the current year. The
current budget of Finland’s national broadcaster approximately EUR 370m.
(Helsingin Sanomat)
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