Media News - Tuesday, August 07, 2007
‘Fake Steve Jobs’ blogger outed
The Silicon Valley blogger Fake Steve Jobs, who has posed online as the Apple chief executive for a year, has been outed as an editor at Forbes magazine. Silicon Valley has been gripped by The Secret Diary of Steve Jobs, which has become cult industry reading, satirising the cult of Apple, the excess of the tech industry and the alleged ‘lack of candidness’ in corporate blogs. After several attempts by Silicon Valley gossip sites, including Valleywag, to identify the author, The New York Times Sunday named Forbes technology editor, Daniel Lyons, as Fake Steve Jobs. Lyons praised the sleuthing skills of NYT reporter Brad Stone for tracking him down and said he had expected to be unmasked earlier. Both Apple chief executive Steve Jobs and rival Microsoft boss Bill Gates have admitted reading the blog, which has been turned into a book due for release this autumn. (Media Guardian)
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