Media News - Friday, April 15, 2011
Facebook trying to ‘friend’ journalists
Facebook is taking major steps to ensure that its News Feeds contain more actual news. The social media giant is hiring someone to build relationships with reporters and news organizations. The new hire also will help organize journalism-focused events, the first of which will take place this month at Facebook's headquarters in Palo Alto, California. Vadim Lavrusik will start as journalist program manager for Facebook, based in New York, April 25. He leaves Mashable, the tech-news site where he was a community manager. In his new job, Lavrusik will be responsible for advocating for the use of Facebook as a reporting and promotional tool. He will also maintain the recently launched Journalists on Facebook page. With more than half a billion users, Facebook is nearly ubiquitous as a way for keeping in touch with friends and family. However, the site has lagged behind competitors like Twitter and Tumblr in widespread adoption by reporters as a productivity or newsgathering tool. Lavrusik, a Belarus native, caught the eye of Facebook executives with his blog posts about the practical applications for using the giant social network in reporting. (CNN)
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