Media News - Friday, August 17, 2012
Facebook, owner of the world’s most popular social network, is testing an advertising service that lets companies cast a wider net by placing more promotional messages in users’ News Feeds. Under the program, companies can place ads in users’ main feeds on smartphones and personal computers even if those members or their friends haven’t signaled they like the advertiser, said Annie Ta, a spokeswoman for Facebook. Until now, these types of ads only showed up on PCs to the right of the Facebook News Feed, which displays activities by friends and companies or groups a user has “Liked.” Facebook is grappling with investor concerns about its growth prospects as more users access the service from wireless devices, where its advertising options have been limited. Facebook rolled out its first mobile ad service for companies earlier this year with “Sponsored Stories,” enabling companies to pay for content in the News Feed after members or their friends have indicated they like a company. The new test service includes limits so that a member’s News Feed isn’t filled with too many advertisements, Ta said. The test is the company’s third major effort in mobile advertising. Earlier this month, Facebook unveiled a tool that helps developers advertise their wares. (Bloomberg)
Join our Media News mailinglist with over 12.000 subscribers.
The Media News archive contains over 15.000 items so it is advised to narrow your search.
- WikiLeaks announces partnership with Brazilian investigative journalism center
- Acclaimed photo was faked
- Euronews launches Arabic feed
- Iran: Leading women’s magazine forced to close
- US: Nonprofit website plans watchdog journalism for Orange County
- New website reaches out to EU Neighbourhood Journalists
- Internet censorship plagues journalists at Olympics
- Sweden: Tax on press advertising to be abolished
- MySpace opens doors to developers MySpace webpage
- Startup lets public test conversational Web search