Media News - Wednesday, June 20, 2012
Facebook's Explore London 2012 resource Facebook has announced the launch of Explore London 2012, a page designed to help Olympics fans and journalists to keep track of the latest stories. The page, which combines pages for athletes, national teams and sports, and will soon add Facebook pages for broadcasters NBC and BBC, and for sponsors. According to a release, Joanna Shields, VP and managing director EMEA at Facebook said the tool means "all athletes can have an audience" and "share their stories with the world." Mark Adams, director of communications at the IOC said in the release "these will be the first truly 'social' Games". TechCrunch points out in a post that Facebook’s relationship with the Olympics is not exclusive. (Journalism.co.uk)
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