Media News - Thursday, May 08, 2008
Excessive TV commercials land Spain in hot water
The European Commission has warned Spain to cut down on the amount of TV
advertising on Spanish screens or face being taken before the European
Court of Justice. In a letter of formal notice, the Commission's first
step before beginning legal proceedings, the EU executive argues that
Spain is in violation of the Television Without Frontiers Directive,
which seeks to harmonise broadcasting regulations across the 27-nation
bloc. Under the legislation, commercials must not take up more than 12
minutes of programming per hour, and must not be shown more frequently
than every 20 minutes. Through a loose interpretation of the rules,
Spanish television channels regularly show adverts for up to 17 minutes
per hour. They argue that teleshopping, infomercials and promotions
linked to programmes fall outside of the 12-minute limit. Both public
and private channels are at fault.
(El Pais via Expatica Spain)
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