Media News - Thursday, September 17, 2009

European journalists now producing more original content online, says survey

European journalists are producing an increasing amount of original content for online-only publications - but teach themselves the digital skills to produce it, a new survey has suggested. PR agency network Oriella PR Network, polled 354 journalists from national, trade, regional and broadcast media from Belgium, France, Germany, Holland, Spain, Sweden and the UK, for the 2009 European Digital Journalism Survey, and results suggested a significant rise in the amount of original content being produced for online from 2008. According to the survey, 43 per cent of those polled said at least 60 per cent of the material produced for online is original content. But 67 per cent of respondents said they had taught themselves digital skills, such as video editing and formatting for online. Only one in nine per cent of participants said they had received presenting to video training, for example. Blogging was now part of the day job for 46 per cent of respondents, while 47 per cent said they were required to produce online video clips. This year's research also explored the impact of Twitter on European journalists. More than a third of European publications have Twitter channels, with the UK and Netherlands being the earliest adopters. (Journalism.co.uk)

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