Media News - Tuesday, April 28, 2009
English-language newspaper to launch in France
An English-language newspaper for expats living in France will launch in June, as the market for titles aimed at British people living the French dream remains buoyant despite the financial crisis. The French Post, founded by the former Emap magazine publisher Nicki Wade and run by a team of former London journalists living in the French countryside, defines itself as a quality monthly paper, which will resemble the weekend editions of British broadsheets. It will be printed in the Berliner format on the Guardian's presses in London and distributed across France. The main paper will include French news, comment and analysis on 'what's being debated around French dinner tables' and separate sections on Living, Kids and Work and Money. Its initial print run will be about 10,000. The paper estimates that at least 200,000 expats live permanently in France with another 200,000 owning second homes. The French Post launches at a time when readership and advertising for specialist English-language publications in France remains healthy. Wade has already launched a free, glossy bi-monthly in the west of France, Living Poitou Charentes. Currently, the only other national English-language daily in France is The Connexion, founded by Sarah Smith, a former subeditor on the Sun and the Sunday Times. The paper is doing so well that it has just launched a second publication, The Dordogne Advertiser, a free monthly in the south west. (The Guardian)
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