Media News - Friday, July 04, 2008
EBU project to raise awareness of global warming
The European Broadcasting Union (EBU) is to launch a multimedia package of co-productions to promote greater awareness of climate change. The proposal was announced at the 60th General Assembly of the EBU in Budapest Thursday by the Director of Eurovision TV, Bjorn Erichsen. The programmes - covering many genres including documentary, entertainment, children and youth, and online services - would be produced over the next 18 months and screened during December 2009 when the UN Global Summit on Environmental Issues is held in Copenhagen. Mr Erichsen said the project would be called 'Green on Air' and would comprise a programming package of 51 formats, compiled from 40 broadcasters and independent production companies in 14 European countries. Other unions represented at the WBU meeting, including the ABU, expressed interest in undertaking similar projects in their regions so that 'Green on Air' might become a global project. A brochure on the EBU project can be downloaded from the Green on Air website at: www.eurovisiontv.com/greenonair (Asia Pacific Broadcasting Union)
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