Media News - Wednesday, November 28, 2007
Corbis offers bloggers free photos, with ads
Stock photography company Corbis is offering Internet bloggers access to
some of its images for their posts for free in exchange for showcasing
advertising embedded into the photos. Corbis and its digital rights
partner, PicScout, will allow bloggers to access photos via a Web link
from the site PicApp.com, now in a test phase, Corbis Chief Executive
Gary Shenk told the Reuters Media Summit in New York on Tuesday. The
photos will either include an ad overlay on part of the image, or
embedded advertising that pops up when a Web user runs a cursor over the
picture. ‘We work with a partner so that those pictures are tracked, and
if they're being used illegally, we can figure that out,’ Shenk said.
PicApp also offers bloggers the opportunity to earn ad revenue based on
how many times Web users click on the images posted to their blogs,
according to the Web site.
(Reuters)
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