Media News - Tuesday, August 12, 2008
CNN’s strategy: Bureaus out, flexible journalists in
CNN announced Tuesday that it would “double its domestic news-gathering presence” by assigning journalists to 10 additional cities across the United States. But the journalists will not work from news bureaus; instead, they will be stationed at local television affiliates and other office locations. Using inexpensive laptops and cameras, they will file stories for the Internet and report live on television. One “all-platform journalist” will be assigned to each city. The strategy reflects the increasingly portable and flexible nature of television production. Expensive bureaus with camera crews and satellite uplinks are increasingly being downsized by TV news divisions, in favor of so-called “one man bands”. CNN currently has 10 bureaus across the country, and will transfer employees from 4 bureaus - Atlanta, Chicago, Miami and San Francisco - to staff the new operations. Michael Rosenblum, the president of Rosenblum Associates, a consulting firm that helps convert TV networks to the one-man-band model, called it a “much more cost-effective way” of reporting. (NYT)
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