Media News - Friday, June 29, 2007
CNN drops paid-for video service
CNN.com is to drop its paid-access live video service from Sunday as part of a major overhaul of its international website. The revamped site will be entirely free, featuring new personalisation options, user-generated content, links to other sites and aggregated comment, with the aim of making the cable news network a ‘good web citizen’. The subscription service Pipeline, which currently costs USD 0.99 a day or USD 2.95 a month, will become free and the site will focus on advertising revenue. Future mobile services, including video, will also be supported by advertising. Nick Wrenn, CNN's managing editor for Europe Middle East and Africa, said that research showed the site needed to provide services for different types of users such as scanners, browsers and sceptics and that users navigated to stories through RSS readers and search engines rather than through the home page. The new site will invite users to submit text, photos and video, and build a personalised homepage from a choice of headline and weather feeds. Selected content from CNN's 27-year video archive will also be accessible for free. (Media Guardian)
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